Local Search Engine Optimization is crucial for smaller businesses that operate their business on the regional level, or only at the national level. However, national Search Engine Optimization focuses to rank the Google searches all around the country, whereas, local SEO mainly focus on searches at a specific location.
Optimizing local SEO means attracting more and more website traffic to your product.Consider it as the best strategy that can help you to compete with the larger national brands and companies more effectively. You can better compete with the biggest brands of the nation that have unlimited resources to spend on marketing. You can neutralize the advantages of larger brands by focusing on the specific local SEO. By doing so, you can optimize broader keywords.
Here, in this handout, you will find top 10 best ways by which you can improve your Local SEO successfully.
To start with improving your local SEO, the first step is you need to create your business account on Google My Business. After creating the business account, make and use strategies to optimize it. Your Business account on Google establishes your presence while people search on internet through any search engine. Your business will also take place on Google Maps. This would not only mean that your business will appear on the devices when people search about it. It will also maintain its valuable sidebar space in a Google search is Google authenticates your business account.
You must ensure the following to optimize Google My Business for your business account;
If you are getting positive reviews from your customers regularly on your Google business account, it does not only mean that you optimize your Google account, but also encourages more and more local customers to come and buy your products.
Below are given few tips that encourage more and more customers to write up positive reviews;
Voice search is an emerging feature to optimize Local SEO in a better way. This feature is growing rapidly and will come into full existence next year. It is very important to optimize how local people question you when speaking through their devices or looking for voice search. Usually, people use search long-tailed keywords while doing voice search. So, you need to adjust SEO of the content uploaded on your website to fit the tone of customers doing voice search. While searching for specific piece of information about anything, people use these keywords, so it becomes a crucial to consider while SEO optimization.
There is nothing more useful than authoring content which is directly related with local issue. It is crucial to use to grab attention of local customers towards your products. There are strategies that you may use for this;
Most people search through their mobile phones, which have grown from 63% to 85%. The visits to desktop have got shrunk. This would mean that, now you have to optimize your business website for mobile phones as they are key players in local SEO.
Here is the list of few tips that can help you in doing so;
The keyword that you use in the website content must be relevant to the local customers. It should make some sense according to your product and website. Keyword Planner of Google can create a list of relevant keywords for you to target your customers. You can use specific keywords in your content.
If you are serving in more than one location of a particular area, your website must contain location pages. The location pages of your website must include the following things;
Name, address, and phone number
Description of individuals
Location on Google Maps
When you serve in multiple locations, take care of the particular location because there is need to create unique content for all. You can directly create About Us if you serve only at one location and focus on relevant information, which is essential.
These are some websites like Foursquare, Yelp, MapQuest, and YellowPages. There are even many more websites like this. These Online Business Directories not only include the name, address, and phone number of your business into these, but also helps in boosting up your local SEO.
You must include the following information in the Online Business Directories;
Backlinks are the most important factor for snack pack result. These Backlinks point out your website. It is very important to get high quality Backlinks for boosting up your local Search Engine Optimization.
Here is the list of some useful tips to get high-quality Backlinks;
It can be difficult to put all your products and services together in one page only. Rather, you can create one impressive page for each unique product or service that you offer your customers.
If you are not operating for different products but serving in different locations, you can utilize location-based page.
These were some ways to improve your Local SEO. We hope you go through all these and implement them for improving your SEO.