Google Algorithm partially uses Keyword to determine page rankings. It is a Complex system that used to retrieve data from its search index and deliver the best possible result for a query. Google is one of the most used search engine platform that updates its algorithm time to time to satisfy its user in the best possible way. Sometimes these changes may put either positive or Negative impact on your search rankings.  In order to know about such updates and how they work take a look below:

  1. Panda

Launch Date:  February 24, 2011

 How It Works: Google Panda update is a search filter that is developed to stop sites with poor quality content from working their way into Google’s top search results. It is updated time to time.  The panda Update is a filter that is designed to penalize bad quality content from ranking well. It named after one of its engineers Navneet panda.

  1. Penguin

Launch Date: April 24, 2012

How it works: Penguin is filter that is designed to penalize website that have bad link building techniques and keyword stuffing. It designed primarily to boost Google ranking. Google intended this update to fight webspam. It is not a penalty just an Algorithm update that causes sites to be devalued or filtered. To stay safe from the effects of the google penguin update monitor your link profile growth and run regular audits with a back link checker Like SEO SpyGlass.

  1. Humming Bird

Launch Date: August 22, 2013

How It works: Humming Bird Helps google Better Interpret search Queries & provide results that match searcher intent. It makes it possible for a page to rank for a query even it doesn’t contain the exact words the searcher entered. This is achieved by natural language.

  1. Mobile

Launch Date: April 21, 2015

How It Works: This Algorithm Have shifted the focus from a desktop to a mobile version of your website. Today Google ranks website based on how fast and user- friendly their mobile version is how fast they open on mobile. It will Optimize your pages on Mobile search and will focus more on speed and usability. It will also help you to see which aspects of your page needs to improved more.

  1. RankBrain

Launch Date: October26, 2015

How It Works: RankBrain is a part of Google algorithm Humming Bird. It is a Machine Learning System that helps google to understand the meaning behind queries and will serve you the best results response to the queries you entered. It will also help you to to optimize your pages for relevance and comprehensiveness with the help of competitive analysis.

  1. Possum

Launch date: September 1, 2016

How It Works: It is a set of Different algorithm whose main purpose is to identify and penalize the website that uses search engine spam techniques to improve their ranks and traffic.

Conclusion: Each and every Google Algorithm Update’s main motive is to solve confusion and problems of customers and provide them the best desired results. Therefore they update continually for the satisfaction of its customers. In case you don’t have knowledge about them and doing SEO of your website with proper knowledge then it will affect your ranking and will give you zero results. In that case you have to consult an experienced and trustworthy SEO company that will help you to manage your projects in a proper way.

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